EFFECTIVE BUSINESS COMMUNICATION

EFFECTIVE BUSINESS COMMUNICATION

Every kind of communication is effective for the targeted business. Due to effective communication, there must be perfect and result oriented business.

                                          Business Communication can be described as any sort or verbal or nonverbal communication. Business communication comprises of both external communication and internal communication.

External business Communication

Any exchange of information, or even advertising of any sort that an organization establishes with the people outside the organization can be termed as external business communication. External communication involves exchange of information or transmission of messages to clients, investors, or any other organization, which is directly or indirectly related to the performance of your business.

Modes of External Communication

Advertising: Advertising is perhaps a very crucial mode of communication as far as the clients of the company are concerned. Advertisements in any form - prints, video or audio can be used effectively to communicate your message to the clients/ customers. Advertising your products/services can help you to reassure your existing clients as well as give you a chance to attract new customers. Advertising can be done using the following media:

Ø  Print media: Newspapers, Magazines, Fliers, Brochures, Newsletters, and Catalogs.

Ø  Electronic media: Internet, Telephone, Television, Radio or the emerging Pod casts can be used effectively for external business communication.

Ø  Non-conventional: If your Business is looking for UN-conventional communication ideas, then investing in Trade shows, Promotional events, or setting up kiosks and hoardings can be a good option.

Internal Business Communication

Communication within the organizational structure of a corporate company is called internal business communication. Internal business communication is also one factor that cannot be compromised upon if you want to ensure a successful business.

Modes of Internal Communication

Ø  Print: Memos, in-house newsletters, fliers, magazines or leaflets can be used according to the Business needs.

Ø  Electronic: PowerPoint presentations, video conferences, telephone; fax, emails or even Internet messengers can be used for in-house communication.

Ø Personal Communication: Regular meetings, conferences, brainstorming sessions or even informal chats can be considered as effective communication tools at workplace.

Ø Print: Memos, in-house newsletters, fliers, magazines or leaflets can be used according to the Business needs.

Ø Electronic: PowerPoint presentations, video conferences, telephone; fax, emails or even Internet messengers can be used for in-house communication.

Ø Personal Communication: Regular meetings, conferences, brainstorming sessions or even informal chats can be considered as effective communication tools at workplace.