Definition and importance of business communication?

Definition and importance of business communication?

Definition:

Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

The communication between the people in the organization for the purpose of carrying out the business activities. It may be oral, written, verbal, non-verbal etc.

Ø  Oral Communication: Oral communication is a mode of communication that can be formal or informal. Generally business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc.

Ø  Written Communication: Written Communication is a mode of communication that requires writing in order to communicate. It includes letters, memos, proposals and reports.

Ø  Verbal Communication: Verbal Communication is a mode of communication that uses the uttering of words in communicating to external contacts and employees. It includes feedback, instructions, presentations, and telephone.

Ø  Non-verbal Communication: Nonverbal Communication is a mode of communication that uses body language and other means of communicating without the use of uttering words. It includes body language, expression, gestures, professional appearance, time or space.

Importance:

In business, reputation and credibility need to be built up in order to get clients’ trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients.

There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This will aid the business in being well-organized and every matter whether it is a problem, an inquiry or a sales letter will be attended to properly and promptly.

It does not mean that only a client’s inquiry should be responded promptly but also feedbacks or problems arising inside and outside the business as well. This is done to have a balance within the internal and external factors, especially in relation to dealing with people, whether they are employees or other external contacts.